DealTree Deals

Editorial

Editorial guidelines

Our editorial approach is to make comparison pages, guides and featured content more understandable, more useful and easier to scan for Australian users.

Updated for the current DealTree site experience in 2026.

How we write and structure content

We aim for plain-English explanations rather than industry-heavy wording where possible.
We prioritise what users typically need to compare first, such as fees, rates, excess, waiting periods or key feature trade-offs.
We prefer concise summaries and structured cards over large blocks of unhelpful text.

How content evolves

Some pages begin as lighter recommendation or guide pages before they become deeper comparison experiences. We may expand, refine or re-rank content as categories mature and as underlying product information improves.

What we want to avoid

Pages that look comprehensive but are too thin or too generic to be genuinely useful.
Unnecessarily complicated wording when a simpler explanation would help users compare faster.
Overstating certainty where pricing, eligibility or personalised outcomes can still vary at provider level.